Image sizes on social media appear to be changing all the time.
You will eventually have the ideal account cover page. The next time, it has been resized and appears incorrect and pixelated.
The fact that official dimensions and image sizes are more difficult to locate than polite political discourse on Facebook does not help either.
However, it’s not tough if you refer to this guide on social media image sizes for all the major networks!
The most recent dimensions for social media images as of January 2024 are listed below.
Here are the fundamental image sizes for various social media platforms
Instagram image size:
- Profile photo: 320 x 320 px
- Landscape: 1080 x 566 px
- Portrait: 1080 x 1350 px
- Square: 1080 x 1080 px
- Stories and Reels: 1080 x 1920 px
Facebook image size:
- Profile photo: 170 x 170 px
- Landscape: 1200 x 630 px
- Portrait: 630 x 1200 px
- Square: 1200 x 1200 px
- Stories and Reels: 1080 x 1920 px
- Cover photo: 851 x 315 px
Twitter image size:
- Profile photo: 400 x 400 px
- Landscape: 1600 x 900 px
- Portrait: 1080 x 1350 px
- Square: 1080 x 1080 px
- Cover photo: 1500 x 1500 px
LinkedIn image size:
- Profile photo: 400 x 400 px
- Landscape: 1200 x 627 px
- Portrait: 627 x 1200 px
- Square: 1080 x 1080 px
- Cover photo: 1128 x 191 px
TikTok image size:
- Profile photo: 200 x 200 px
- Landscape: 1920 x 1080 px
- Portrait: 1080 x 1920 px
- Square: 1080 x 1080 px
- Stories: 1080 x 1920 px
Instagram image sizes
Instagram allows images to be oriented both vertically and horizontally. Additionally, it still allows square images, which is what made the platform popular at launch.
As a result, your brand has more options. However, it also makes accurately calculating image dimensions slightly more difficult. To guarantee that your photos turn out as good as possible, abide by these rules.
Instagram profile picture size: 320 x 320 pixels
Make sure to upload an image that is at least that large because Instagram profile photos are displayed at 110 x 100 pixels, even though the image files are stored at 320 x 320 pixels.
Instagram profile photos are shown as circles even though the dimensions are square. To prevent them from being cropped out, center any objects in the picture that you want to draw attention to.
Instagram post sizes (feed photos):
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Aspect ratios supported: Range from 1.91:1 to 4:5
- Ideal image size: Width of 1080 pixels, height ranging between 566 and 1350 pixels, depending on the image’s orientation (landscape or portrait).
Instagram Carousel images sizes:
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Aspect ratios: Landscape (1.91:1), Square (1:1), Vertical (4:5)
- Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels, depending on the image’s orientation (landscape or portrait).
Instagram Reels size:
- Reels: 1080 x 1920 pixels (9:16 aspect ratio)
- Cover photo: 1080 x 1920 pixels
- Note: Reels appear cropped as a 1:1 image in your profile feed and a 4:5 image in the home feed.
Facebook image sizes
Recommended Facebook image sizes for cover photos: 851 x 315 pixels
Upload a JPG or PNG file to prevent distortion or compression. For the quickest load times, stick to the suggested pixel sizes. The best way to upload profile pictures and cover photos with text or logos is as a PNG file. Once your cover photo has been uploaded, don’t drag to rearrange it.
Profile Picture:
- Desktop: 170 x 170 pixels
- Smartphone: 128 x 128 pixels
Cover Photos:
- Recommended: 851 x 315 pixels
- Desktop display: 820 x 312 pixels
- Smartphone display: 640 x 360 pixels
- Minimum size: 400 x 150 pixels
- Ideal file size: Less than 100KB
Timeline Photos and Posts:
- Recommended: 1200 x 630 pixels
- Minimum size: 600 x 315 pixels
- For carousel posts (2-10 images): 1200 x 1200 pixels (1:1 ratio)
Event Cover Photo:
- Recommended: 1200 x 628 pixels (2:1 ratio)
Panorama or 360 Photos:
- Minimum: 30,000 pixels in any dimension, total size less than 135,000,000 pixels
- Aspect ratio: 2:1
- File size limit: Up to 45 MB for JPEG, 60 MB for PNG
Facebook Stories:
- Recommended: 1080 x 1920 pixels (9:16 aspect ratio)
- Minimum width: 500 pixels
- Consider leaving 14% (250 pixels) text-free at the top and bottom
Ad Sizes:
- Feed ads: At least 1080 x 1080 pixels (1.91:1 to 1:1 ratio)
- Right Column ads: At least 1080 x 1080 pixels (1:1 ratio)
- Instant Articles, Marketplace ads, Search, Sponsored Messages: At least 1080 x 1080 pixels (1.91:1 to 1:1 ratio)
- Messenger inbox and Stories ads: At least 1080 x 1080 pixels (1:1 ratio or 9:16 ratio for Stories)
TikTok image sizes
Profile Photo:
- Minimum upload size: 20 x 20 pixels
- Tip: For better quality, upload a higher resolution photo.
Videos:
- Size: 1080 x 1920 pixels
- Aspect ratio: 9:16 (ideal for TikTok videos)
Carousel Images:
- Size: 1080 x 1920 pixels
- Recommended aspect ratios: 9:16 or 1:1
- Alternative ratio: 4:5 also accepted for carousel images on TikTok
LinkedIn image sizes
Profile Photos:
- Recommended: 400 x 400 pixels or larger
- Maximum allowed: Up to 7680 x 4320 pixels
- File size limit: Up to 8MB
Personal Profile Cover Photos:
- Recommended: 1584 x 396 pixels (4:1 aspect ratio)
- File size limit: Under 8MB
- Note: Check how the cover photo appears on both mobile and desktop displays.
Company Pages:
- Company logo size: 300 x 300 pixels
- Page cover image size: 1128 x 191 pixels
- Life tab main image size: 1128 x 376 pixels
- Life tab custom modules image size: 502 x 282 pixels
- Life tab company photos image sizes: 900 x 600 pixels
- Square logo: At least 60 x 60 pixels
- Posting updates: Use PNG or JPG images with a 1.91:1 aspect ratio.
Blog Post Link Images & Sharing Links in Updates:
- Recommended size: 1200 x 627 pixels (1.91:1 ratio)
- For link-sharing thumbnails, ensure a width of at least 200 pixels.
Ads:
- Company logo size for ads: 100 x 100 pixels
- Spotlight ads logo size: 100 x 100 pixels
- Spotlight ads custom background image: 300 x 250 pixels
- Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)